Heinz have launched a new Fridge Pack. At 1kg it holds approximately the same amount of beans as 2 1/2 standard tins, and its purpose is to provide families with beans 'on tap'*.
However I don't get it. If a consumer finds it difficult to eat her/his way through 410g of beans at one sitting, why would s/he opt for 1 kg instead? Especially if there was no savings per kg to be made!
I don't know what kind of plastic the jar is made of, but even if it is recycleable, facilities for doing so are much less common than for aluminium cans. My guess is that most of them will end up in landfill sites.
Besides, what's so difficult about decanting the remains of a tin of beans into a sealable container and storing it in the fridge? Just as effective and a lost less waste.
* Paula Jordan, Marketing Director at Heinz
3 comments:
hmm. weird
I guess that people can take what they need and put the rest in the fridge, with a lid on it.
What's so difficult about decanting the remains of a tin of beans into a resealable container and storing it in the fridge?
Search me, Gai, but the kids find it extremely problematic.
Our eldest won't eat beans that have been stored in the fridge even for a day, so not sure what he'd make of this product. Thankfully he is past the stage where he ate little more than baked beans, chips and peanut butter sandwiches.
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